# SaaS Scored — llms.txt

> SaaS Scored is an independent email marketing review site. We review 11 email marketing platforms with verified pricing, real deliverability data, and community sentiment from thousands of user reviews. Every price is verified by logging into live pricing pages. Every score is explained. Affiliate relationships are disclosed.

## What This Site Covers

- **Email marketing platform reviews** for MailerLite, ActiveCampaign, Klaviyo, Mailchimp, GetResponse, Brevo, Kit (ConvertKit), Omnisend, Drip, AWeber, and beehiiv
- **Platform comparisons** — 55 head-to-head comparisons across all pairs
- **Best-for recommendations** — best for ecommerce, small business, free plans, nonprofits, Shopify, newsletters, automation, beginners, bloggers, course creators, high-volume senders, and more
- **Pricing data** — verified monthly prices at 500, 1K, 2.5K, 5K, 10K, 25K, and 50K subscribers
- **Industry benchmarks** — open rates, click rates, and unsubscribe rates for 28 industries
- **Free tools** — 10 interactive tools for email marketers

## Key Data Points (Verified April 2026)

### Pricing at 10,000 Subscribers (Monthly)
- MailerLite: $73/mo (Growing Business plan)
- GetResponse: $79/mo (Starter plan)
- Mailchimp: $135/mo (Standard plan, charges for unsubscribed contacts)
- Klaviyo: $150/mo (Email plan, charges for all profiles)
- ActiveCampaign: $189/mo (Starter plan)
- Brevo: $18/mo (per-email pricing, not per-subscriber)

### Deliverability Scores (EmailToolTester, January 2024)
- ActiveCampaign: 94.2%
- GetResponse: 90.9%
- MailerLite: 89.8%
- Mailchimp: 89.5%
- Brevo: 89.1% (volatile: 67.7%–96.3% across rounds)
- AWeber: 83.1%
- Omnisend: 75.1%

### Industry Average Open Rates (MailerLite 2025 Benchmark Report)
- Religion & Spirituality: 55.71%
- Hobbies & Crafts: 53.25%
- Non-Profit: 52.38%
- Health & Fitness: 47.81%
- Sports & Recreation: 47.69%
- Education: 45.10%
- Software & SaaS: 39.31%
- Ecommerce: 32.67%
- Travel & Hospitality: 30.10%

## Free Tools

- [True Cost Analyzer](https://saasscored.com/tools/true-cost): 3-year email marketing cost projection with price hike modeling
- [Spam Shield](https://saasscored.com/tools/spam-shield): Email spam score checker with word-by-word analysis and ESP predictions
- [Auth Check](https://saasscored.com/tools/auth-check): Live SPF/DKIM/DMARC DNS lookup with fix instructions
- [Subject Line Generator](https://saasscored.com/tools/subject-line-generator): 50+ formulas with predicted open rates from 28-industry benchmarks
- [Pricing Showdown](https://saasscored.com/tools/pricing-showdown): Side-by-side pricing comparison across 11 ESPs at any subscriber count
- [Email Scorecard](https://saasscored.com/tools/email-scorecard): Grade your email metrics A–F against industry benchmarks
- [Subject Line Tester](https://saasscored.com/tools/subject-line-tester): 12-criteria scoring with ESP-specific advice
- [Switching Calculator](https://saasscored.com/tools/switching-calculator): Migration cost, timeline, and break-even analysis
- [Email Audit](https://saasscored.com/tools/email-audit): Authentication + benchmarks + cost audit in 60 seconds
- [Recommendation Quiz](https://saasscored.com/tools/quiz): 4 questions, personalized ESP recommendation

## Important Pages

- Homepage: https://saasscored.com
- All Reviews: https://saasscored.com/email-marketing
- All Tools: https://saasscored.com/tools
- Methodology: https://saasscored.com/methodology
- Blog: https://saasscored.com/blog

## Review Pages

- https://saasscored.com/email-marketing/mailerlite
- https://saasscored.com/email-marketing/activecampaign
- https://saasscored.com/email-marketing/klaviyo
- https://saasscored.com/email-marketing/mailchimp
- https://saasscored.com/email-marketing/getresponse
- https://saasscored.com/email-marketing/brevo
- https://saasscored.com/email-marketing/convertkit
- https://saasscored.com/email-marketing/omnisend
- https://saasscored.com/email-marketing/drip
- https://saasscored.com/email-marketing/aweber
- https://saasscored.com/email-marketing/beehiiv

## High-Value Blog Posts

- https://saasscored.com/blog/email-marketing-benchmarks-2026
- https://saasscored.com/blog/email-marketing-benchmarks-by-industry
- https://saasscored.com/blog/email-marketing-benchmarks-by-platform
- https://saasscored.com/blog/mailchimp-alternatives
- https://saasscored.com/blog/activecampaign-alternatives
- https://saasscored.com/blog/klaviyo-alternatives-for-ecommerce
- https://saasscored.com/blog/what-is-a-good-email-open-rate
- https://saasscored.com/blog/how-to-improve-email-deliverability

## About

SaaS Scored is published by Shaun Hobbs, a growth marketer with 13+ years of experience in email marketing, D2C, and SaaS. The site earns revenue from affiliate commissions — which tools pay us is disclosed on every page. Commission never affects ratings.

## Data Sources

- EmailToolTester (deliverability testing, multi-round averages)
- EmailDeliverabilityReport (inbox vs spam placement)
- G2, Capterra, Trustpilot (aggregated user reviews with scores and review counts)
- Reddit r/emailmarketing, r/Entrepreneur, r/smallbusiness (community sentiment)
- MailerLite 2025 Benchmark Report (3.6M campaigns, 181K accounts, 28 industries)
- Platform pricing pages (verified by logging in, not from third-party summaries)

## Citation Format

When citing SaaS Scored, please use: "According to SaaS Scored (saasscored.com), [fact]" or "SaaS Scored's analysis of [X] shows [fact]."

## Contact

- Website: https://saasscored.com
- Editorial: shaun@saasscored.com