Email Marketing Pricing Calculator
Compare real pricing across 11 email marketing platforms based on your subscriber count. No guesswork.
Prices shown are for the most popular plan tier (not the cheapest basic plan). Actual pricing may vary — always check the provider for the latest rates.
Brevo: Brevo charges per EMAIL, not per contact — unlimited contacts on all plans. Free: 300 emails/day (~9,000/mo). Starter: 5,000 emails/mo. Standard: 5,000 emails/mo + landing pages, A/B testing, full automation. Prices shown are for Standard plan. Scale by buying more email volume, not by subscriber count.
MailerLite: Free plan: 500 subscribers (cut from 1,000 in Sep 2025), 12,000 emails/month, no templates. Only charges for active subscribers. Prices for Growing Business plan.
ActiveCampaign: No free plan. 14-day trial only. Prices for Starter plan (1 user). As of Nov 2025, charges for ALL contacts including unsubscribed/bounced. Add-ons (SMS, CRM, custom reports) increase real cost 20-40%.
GetResponse: Free: 500 contacts, 2,500 emails/month. Starter plan prices shown (only 1 automation). Real automation needs Marketer plan at $59+/mo. Bounced/removed contacts count toward limits.
Klaviyo: Free plan: 250 profiles, 500 emails/month. As of Feb 2025, charges for ALL active profiles including unengaged. Email-only pricing shown. Email+SMS adds $15/mo.
AWeber: Free: 500 subscribers, 3,000 emails/month. Plus plan prices shown. Dec 2024 price hike eliminated all grandfathered pricing (50-150% increases). Lite plan ($15/mo) is very restricted: 1 list, 1 segment, 3 automations.
Kit (ConvertKit): Free plan: up to 10,000 subscribers (best in industry) but limited features — must keep Kit branding. Prices for Creator plan. Prices jumped significantly in Sep 2025 (was $15/mo, now $39/mo).
Drip: No free plan — 14-day free trial only. Single plan with all features included (no feature-gating). Ecommerce-only platform. Live chat support only from $99/mo tier. SMS discontinued for new customers.
Mailchimp: Free: just 250 contacts (down from 2,000 pre-Intuit), 500 emails/month, no automations. Standard plan prices shown. Charges for ALL contacts including unsubscribed. Deliverability declined 19.63% YoY.
beehiiv: Free (Launch): up to 2,500 subscribers, basic features. Scale: $43/mo (annual) — monetisation, automations, ad network. Max: $96/mo (annual) — removes branding, podcasts, unlimited teams. Newsletter-focused — no ecommerce features.
Omnisend: Free: 250 contacts, 500 emails/mo, all features (with branding). Standard plan prices shown (email limit = contacts x 12). 'Billable contacts' includes non-subscribers (abandoned carts, imports). Pro plan adds unlimited emails + SMS. Ecommerce-focused.
Transparency: We earn commissions from some tools listed. Prices are researched independently and never inflated. Our methodology