Which email marketing tool is right for you?
Answer 4 quick questions and we'll recommend the best tool for your specific needs.
How this quiz works
We score all 11 email marketing tools in our database against your answers. Scores are based on our editorial research across 6 criteria: deliverability, automation, ease of use, value for money, templates, and analytics. Your business type, budget, and priorities adjust the weighting so the recommendation fits your specific situation. Read our full methodology
Question 1 of 4
What type of business are you?
Note: Recommendations are based on our editorial scores and your answers. Some tools listed have affiliate programs. Our methodology
Frequently Asked Questions
What is the best free email marketing tool in 2026?
MailerLite and Brevo offer the most usable free plans. MailerLite gives you 500 subscribers and 12,000 emails/month with automation included. Brevo offers unlimited contacts but caps you at 300 emails/day. Kit (ConvertKit) has the highest free limit at 10,000 subscribers but restricts automation to 1 sequence.
What is the best email marketing tool for small business?
MailerLite ranks #1 for small businesses in our research. It offers the best combination of price ($10/mo at 1,000 contacts), deliverability (89.8% in EmailToolTester's January 2024 round), and ease of use (G2 and Capterra Best Ease of Use winner since 2023). Brevo and GetResponse are strong alternatives.
How does this quiz recommend tools?
The quiz scores all 11 tools in our database based on your answers to 4 questions about your business type, list size, priorities, and budget. Each answer adjusts tool scores using editorial weights derived from our research. The top 3 scoring tools are shown as your recommendations.
Is Mailchimp still worth it in 2026?
Mailchimp works but is hard to recommend at current pricing. Since the Intuit acquisition, the free plan dropped to 250 contacts, paid plans cost 50-76% more than MailerLite at every tier, and deliverability has declined. It still wins on integrations (300+) and brand recognition, but most businesses get better value elsewhere.
What email marketing tool has the best deliverability?
In EmailToolTester's January 2024 round (their final percentage-based test), ActiveCampaign led at 94.2%, followed by GetResponse at 90.9% and MailerLite at 89.8%. Mailchimp scored 89.5%. EmailDeliverabilityReport, which updates monthly, shows similar scores across platforms. MailerLite's strict account approval process keeps their shared IP reputation clean.