Updated March 2026

ActiveCampaign vs Klaviyo

ActiveCampaign and Klaviyo are both power tools — but for different use cases. ActiveCampaign is the automation king: 135+ triggers, 750+ recipes, built-in CRM, and it works for any business type. Klaviyo is the ecommerce king: Shopify-native, revenue attribution, predictive analytics, and the deepest product-based segmentation available. If you run ecommerce, Klaviyo wins. If you run a service business, agency, or SaaS, ActiveCampaign wins. The wrong choice here will cost you.

Our pick: Klaviyo (7.5/10 vs 7.4/10)

Klaviyo wins 2 out of 6 categories. ActiveCampaign is better for: mid-sized businesses (1k-25k contacts) that actively use complex automation daily.

Try Klaviyo

ActiveCampaign

7.4/10

Klaviyo

7.5/10

5/5

Automation

5/5

4/5

Deliverability

4/5

2/5

Ease of Use

2/5

Templates & Design

3/5

4/5

Analytics

5/5

2/5

Customer Support

2/5

At a Glance

Feature	ActiveCampaign	Klaviyo
Free Plan	No	Yes
Starting Price	$19/mo	$20/mo
Automation	5/5	5/5
Deliverability	4/5	4/5
Ease of Use	2/5	2/5
Templates & Design	2/5	3/5
Analytics	4/5	5/5
Customer Support	2/5	2/5
Overall	7.4/10	7.5/10

Pricing Comparison

ActiveCampaign

Paid plans from $19/mo

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Klaviyo

Free Plan

Paid plans from $20/mo

View Pricing

Pros & Cons

ActiveCampaign

First-rate automation builder with 135+ triggers and 750+ pre-built recipes — no other platform matches this depth (G2: 4.5/5 from 14,000+ reviews)

900+ integrations including 40+ new ones added in 2025 alone (Wix, Webflow, SOCi) — plays nicely with almost anything

Deep segmentation with new AI Segments Agent that lets you describe audiences in natural language

Aggressive price hikes documented at 20-100% for existing customers. Real examples: $588/yr to $1,800/yr; $1,400/mo to $2,800/mo; $2,000/yr to $7,800/yr

As of November 2025, now charges for ALL contacts including unsubscribed, bounced, and unconfirmed — same controversial practice as Mailchimp

Trustpilot rating of 2.8/5 from 1,358 reviews — billing complaints, cancellation horror stories, and users charged after cancelling

Full ActiveCampaign review →

Klaviyo

Market-leading ecommerce segmentation with nested conditions, real-time updates, and predicted metrics — no other ESP matches this for Shopify stores

Revenue attribution that shows clear ROI per campaign and per automation flow — users cite this as what justifies the premium price

Deepest Shopify integration available with real-time data sync, product feeds, and browse/cart abandonment triggers

Gets expensive fast: $150/mo at 10K contacts, $400/mo at 25K, $720/mo at 50K, $1,380/mo at 100K — significantly more than every competitor

February 2025 billing change: now charges for ALL active profiles including unengaged subscribers, spam signups, and abandoned checkout contacts. Widely viewed as a post-IPO revenue grab

Trustpilot rating of 1.9/5 from 348 reviews — the worst of any tool we reviewed. Support is slow, no phone option, and declining post-IPO as they chase enterprise clients

Full Klaviyo review →

The Bottom Line

Choose ActiveCampaign if: Mid-sized businesses (1K-25K contacts) that actively use complex automation daily. Despite the lower overall score, it excels where it matters for its target audience.

Choose Klaviyo if: Shopify stores doing $500K+ in revenue that need serious segmentation and revenue attribution. It wins 2 of 6 categories.

Price comparison: ActiveCampaign starts at $19/mo vs Klaviyo at $20/mo (free plan available).

Who Should Pick Which?

Pick ActiveCampaign if…

You need a tool best for mid-sized businesses (1k-25k contacts) that actively use complex automation daily
First-rate automation builder with 135+ triggers and 750+ pre-built recipes — no other platform matches this depth (G2: 4.5/5 from 14,000+ reviews)
900+ integrations including 40+ new ones added in 2025 alone (Wix, Webflow, SOCi) — plays nicely with almost anything

Try ActiveCampaign

Pick Klaviyo if…

You need a tool best for shopify stores doing $500k+ in revenue that need serious segmentation and revenue attribution
Market-leading ecommerce segmentation with nested conditions, real-time updates, and predicted metrics — no other ESP matches this for Shopify stores
Revenue attribution that shows clear ROI per campaign and per automation flow — users cite this as what justifies the premium price

Try Klaviyo

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Frequently Asked Questions

Is ActiveCampaign or Klaviyo better?

Klaviyo scores higher overall (7.5/10 vs 7.4/10). Klaviyo is best for shopify stores doing $500k+ in revenue that need serious segmentation and revenue attribution. ActiveCampaign is better if you need mid-sized businesses (1k-25k contacts) that actively use complex automation daily.

Which is cheaper, ActiveCampaign or Klaviyo?

ActiveCampaign starts at $19/mo. Klaviyo starts at $20/mo.

What is ActiveCampaign best for?

ActiveCampaign is best for mid-sized businesses (1k-25k contacts) that actively use complex automation daily. It scores highest in automation, deliverability, analytics.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology