Updated March 2026

ActiveCampaign vs Omnisend

ActiveCampaign is the better tool for non-ecommerce businesses. Omnisend is the better tool for online stores. ActiveCampaign's CRM, lead scoring, and cross-industry automation templates serve agencies, SaaS companies, and service businesses. Omnisend's Shopify-native integration, abandoned cart workflows, product recommendation blocks, and SMS/push notification channels serve ecommerce. If you need both CRM and ecommerce features, ActiveCampaign can handle basic ecommerce workflows while also managing your sales pipeline — making it the more versatile choice. But for pure ecommerce email and SMS, Omnisend is simpler to set up and costs less.

Our pick: ActiveCampaign (7.4/10 vs 7.1/10)

ActiveCampaign wins 3 out of 6 categories. Omnisend is better for: small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Try ActiveCampaign

ActiveCampaign

7.4/10

Omnisend

7.1/10

5/5

Automation

4/5

Deliverability

3/5

2/5

Ease of Use

5/5

2/5

Templates & Design

3/5

4/5

Analytics

3/5

2/5

Customer Support

5/5

At a Glance

Feature	ActiveCampaign	Omnisend
Free Plan	No	Yes
Starting Price	$19/mo	$16/mo
Automation	5/5	4/5
Deliverability	4/5	3/5
Ease of Use	2/5	5/5
Templates & Design	2/5	3/5
Analytics	4/5	3/5
Customer Support	2/5	5/5
Overall	7.4/10	7.1/10

Pricing Comparison

ActiveCampaign

Paid plans from $19/mo

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Omnisend

Free Plan

Paid plans from $16/mo

View Pricing

Pros & Cons

ActiveCampaign

First-rate automation builder with 135+ triggers and 750+ pre-built recipes — no other platform matches this depth (G2: 4.5/5 from 14,000+ reviews)

900+ integrations including 40+ new ones added in 2025 alone (Wix, Webflow, SOCi) — plays nicely with almost anything

Deep segmentation with new AI Segments Agent that lets you describe audiences in natural language

Aggressive price hikes documented at 20-100% for existing customers. Real examples: $588/yr to $1,800/yr; $1,400/mo to $2,800/mo; $2,000/yr to $7,800/yr

As of November 2025, now charges for ALL contacts including unsubscribed, bounced, and unconfirmed — same controversial practice as Mailchimp

Trustpilot rating of 2.8/5 from 1,358 reviews — billing complaints, cancellation horror stories, and users charged after cancelling

Full ActiveCampaign review →

Omnisend

Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively

30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

G2: 4.6/5 from 1,163 reviews. Capterra: 4.7/5 from 834 reviews with Customer Service rated 4.7/5. These are the highest review platform ratings of any tool we cover

Deliverability tested at 75.1% overall in independent testing (EmailToolTester, Jan 2024) — bottom third of tested platforms. Microsoft/Outlook inbox placement at 38.7% is poor and concerning for stores with Outlook-heavy customer bases

Historical deliverability is inconsistent — bouncing between 67.6% and 87.9% across test rounds. This unreliability is arguably worse than a consistently low score

'Billable contacts' includes non-subscribers: abandoned cart contacts, customers who purchased without subscribing, and imported contacts. This catches users off guard and erodes the pricing advantage over Klaviyo

Full Omnisend review →

The Bottom Line

Choose ActiveCampaign if: Mid-sized businesses (1K-25K contacts) that actively use complex automation daily. It wins 3 of 6 categories in our scoring.

Choose Omnisend if: Small-to-mid Shopify stores that want email + SMS + push in one platform without Klaviyo's price tag or learning curve. It offers better value for its specific use case.

Price comparison: Omnisend starts at $16/mo (free plan available) vs ActiveCampaign at $19/mo.

Who Should Pick Which?

Pick ActiveCampaign if…

You need a tool best for mid-sized businesses (1k-25k contacts) that actively use complex automation daily
First-rate automation builder with 135+ triggers and 750+ pre-built recipes — no other platform matches this depth (G2: 4.5/5 from 14,000+ reviews)
900+ integrations including 40+ new ones added in 2025 alone (Wix, Webflow, SOCi) — plays nicely with almost anything

Try ActiveCampaign

Pick Omnisend if…

You need a tool best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve
Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively
30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

Try Omnisend

Related Comparisons

Mailchimp vs ActiveCampaign

Mailchimp vs Omnisend

ActiveCampaign vs Klaviyo

Klaviyo vs Omnisend

Looking for more options?

See our full ranking: Best Email Marketing Tools for Ecommerce

Read Full Reviews

ActiveCampaign

Omnisend

Frequently Asked Questions

Is ActiveCampaign or Omnisend better?

ActiveCampaign scores higher overall (7.4/10 vs 7.1/10). ActiveCampaign is best for mid-sized businesses (1k-25k contacts) that actively use complex automation daily. Omnisend is better if you need small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Which is cheaper, ActiveCampaign or Omnisend?

Omnisend is cheaper, starting at $16/mo with a free plan. ActiveCampaign starts at $19/mo with no free plan.

What is ActiveCampaign best for?

ActiveCampaign is best for mid-sized businesses (1k-25k contacts) that actively use complex automation daily. It scores highest in automation, deliverability, analytics.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology