Mailchimp vs MailerLite

This is the most common switch in email marketing — and the data makes the decision straightforward. MailerLite costs 36-63% less at every tier: $25/mo vs $60/mo at 2,500 subs, $73/mo vs $135/mo at 10,000. Deliverability is nearly identical (89.8% vs 89.5% in EmailToolTester's January 2024 round). MailerLite only charges for active subscribers while Mailchimp bills for unsubscribed contacts unless you manually archive each one. MailerLite also includes MailerCheck for built-in list verification — Mailchimp requires a third-party service at additional cost. Mailchimp still wins on analytics depth (click maps, Google Analytics integration), integrations (300+ vs ~143), and brand recognition. But for someone making a fresh choice today, recommending Mailchimp over MailerLite requires ignoring the pricing, deliverability, usability, and user satisfaction data.