Updated March 2026

Klaviyo vs GetResponse

Klaviyo vs GetResponse is really ecommerce vs everything else. Klaviyo's Shopify integration, revenue attribution, predictive customer lifetime value, and AI product recommendations are made specifically for online stores. GetResponse's webinar hosting, course builder, and conversion funnels are designed specifically for coaches, educators, and service businesses. There's almost no overlap in their ideal customer. If you sell physical or digital products through an online store, Klaviyo. If you sell expertise through courses, webinars, or consulting, GetResponse. Don't force either tool into the wrong use case.

Our pick: Klaviyo (7.5/10 vs 7.2/10)

Klaviyo wins 2 out of 6 categories. GetResponse is better for: course creators and small businesses who want email + webinars + funnels in one platform.

Try Klaviyo

Klaviyo

7.5/10

GetResponse

7.2/10

5/5

Automation

4/5

Deliverability

4/5

2/5

Ease of Use

3/5

Templates & Design

3/5

5/5

Analytics

4/5

2/5

Customer Support

3/5

At a Glance

Feature	Klaviyo	GetResponse
Free Plan	Yes	Yes
Starting Price	$20/mo	$19/mo
Automation	5/5	4/5
Deliverability	4/5	4/5
Ease of Use	2/5	3/5
Templates & Design	3/5	3/5
Analytics	5/5	4/5
Customer Support	2/5	3/5
Overall	7.5/10	7.2/10

Pricing Comparison

Klaviyo

Free Plan

Paid plans from $20/mo

View Pricing

GetResponse

Free Plan

Paid plans from $19/mo

View Pricing

Pros & Cons

Klaviyo

Market-leading ecommerce segmentation with nested conditions, real-time updates, and predicted metrics — no other ESP matches this for Shopify stores

Revenue attribution that shows clear ROI per campaign and per automation flow — users cite this as what justifies the premium price

Deepest Shopify integration available with real-time data sync, product feeds, and browse/cart abandonment triggers

Gets expensive fast: $150/mo at 10K contacts, $400/mo at 25K, $720/mo at 50K, $1,380/mo at 100K — significantly more than every competitor

February 2025 billing change: now charges for ALL active profiles including unengaged subscribers, spam signups, and abandoned checkout contacts. Widely viewed as a post-IPO revenue grab

Trustpilot rating of 2.1/5 — the worst of any tool we reviewed. Support is slow, no phone option, and declining post-IPO as they chase enterprise clients

Full Klaviyo review →

GetResponse

Genuinely all-in-one: email, webinars, course hosting, conversion funnels, and landing pages in a single platform — no competitor matches this combination in the price range

Ranked #1 in the largest independent deliverability test (EmailDeliverabilityReport: 81.10% inbox rate, 91/100 score from 64,855 emails tested)

AI Campaign Generator creates complete funnels (emails, landing pages, CTAs) in one click — these shipped in 2025 and are functional, not vaporware

Billing practices are the #1 complaint everywhere — 27% of Trustpilot reviews are one-star (261 of 955), dominated by billing disputes. Users report difficulty cancelling, no refunds under any circumstances, and one claimed being billed $2,000/month after giving notice

The $19/month Starter plan is misleading — it only includes 1 automation workflow. Real automation needs the $59/month Marketer plan, effectively tripling your cost. This is the most common 'gotcha' users report

Bounced and removed contacts still count toward your subscriber limit, forcing upgrades faster than expected — a common frustration across Capterra and Trustpilot

Full GetResponse review →

The Bottom Line

Choose Klaviyo if: Shopify stores doing $500K+ in revenue that need serious segmentation and revenue attribution. It wins 2 of 6 categories in our scoring.

Choose GetResponse if: Course creators and small businesses who want email + webinars + funnels in one platform. It offers better value for its specific use case.

Price comparison: GetResponse starts at $19/mo (free plan available) vs Klaviyo at $20/mo (free plan available).

Who Should Pick Which?

Pick Klaviyo if…

You need a tool best for shopify stores doing $500k+ in revenue that need serious segmentation and revenue attribution
Market-leading ecommerce segmentation with nested conditions, real-time updates, and predicted metrics — no other ESP matches this for Shopify stores
Revenue attribution that shows clear ROI per campaign and per automation flow — users cite this as what justifies the premium price

Try Klaviyo

Pick GetResponse if…

You need a tool best for course creators and small businesses who want email + webinars + funnels in one platform
Genuinely all-in-one: email, webinars, course hosting, conversion funnels, and landing pages in a single platform — no competitor matches this combination in the price range
Ranked #1 in the largest independent deliverability test (EmailDeliverabilityReport: 81.10% inbox rate, 91/100 score from 64,855 emails tested)

Try GetResponse

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Read Full Reviews

Klaviyo

GetResponse

Frequently Asked Questions

Is Klaviyo or GetResponse better?

Klaviyo scores higher overall (7.5/10 vs 7.2/10). Klaviyo is best for shopify stores doing $500k+ in revenue that need serious segmentation and revenue attribution. GetResponse is better if you need course creators and small businesses who want email + webinars + funnels in one platform.

Which is cheaper, Klaviyo or GetResponse?

GetResponse is cheaper, starting at $19/mo with a free plan. Klaviyo starts at $20/mo (also has a free plan).

What is Klaviyo best for?

Klaviyo is best for shopify stores doing $500k+ in revenue that need serious segmentation and revenue attribution. It scores highest in automation, deliverability, analytics.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology