Updated March 2026

Mailchimp vs GetResponse

Mailchimp and GetResponse both serve small businesses, but the value gap has widened. GetResponse bundles email, webinars, course hosting, and conversion funnels — a combination Mailchimp simply does not offer at any price. At 10,000 contacts, Mailchimp Standard costs approximately $110/month while GetResponse Marketing Automation runs $114/month, but GetResponse includes webinar hosting and funnel building that would cost hundreds extra with third-party tools. GetResponse also ranked #1 in the largest independent deliverability test (EmailDeliverabilityReport), scoring 91/100 from 64,855 emails. Mailchimp's deliverability declined 19.63% year-on-year in independent testing. The tradeoff: Mailchimp has 300+ integrations versus GetResponse's 170+, and Mailchimp's interface is more immediately intuitive for beginners.

Our pick: GetResponse (7.2/10 vs 6.5/10)

GetResponse wins 4 out of 6 categories. Mailchimp is better for: complete beginners who want the easiest interface and maximum third-party integrations.

Try GetResponse

Mailchimp

6.5/10

GetResponse

7.2/10

2/5

Automation

4/5

3/5

Deliverability

4/5

5/5

Ease of Use

3/5

5/5

Templates & Design

3/5

Analytics

4/5

2/5

Customer Support

3/5

At a Glance

Feature	Mailchimp	GetResponse
Free Plan	Yes	Yes
Starting Price	$13/mo	$19/mo
Automation	2/5	4/5
Deliverability	3/5	4/5
Ease of Use	5/5	3/5
Templates & Design	5/5	3/5
Analytics	3/5	4/5
Customer Support	2/5	3/5
Overall	6.5/10	7.2/10

Pricing Comparison

Mailchimp

Free Plan

Paid plans from $13/mo

View Pricing

GetResponse

Free Plan

Paid plans from $19/mo

View Pricing

Pros & Cons

Mailchimp

Genuinely intuitive interface — G2 rates ease of use 4.3/5, Capterra 4.4/5. The drag-and-drop builder has a shallow learning curve for basic campaigns

300+ third-party integrations — the largest ecosystem of any email tool. Nearly every SaaS product connects to Mailchimp natively

260+ professional templates on paid plans. The email builder produces clean, responsive emails that look good on mobile

Free plan has been systematically gutted: 2,000 contacts (pre-2021) → 500 (2023) → 250 (Jan 2026). Automations removed June 2025. A/B testing removed. Email scheduling removed. It is now effectively a demo, not a free plan

Charges for ALL contacts including unsubscribed and bounced — you pay for contacts who will never receive an email unless you manually archive each one. Most competitors only bill for active subscribers

Trustpilot: 2.8/5 with 67% one-star reviews. Support is widely despised — phone support only available on the $350+/month Premium plan. Below that, users report chatbots and generic responses

Full Mailchimp review →

GetResponse

Genuinely all-in-one: email, webinars, course hosting, conversion funnels, and landing pages in a single platform — no competitor matches this combination in the price range

Ranked #1 in the largest independent deliverability test (EmailDeliverabilityReport: 81.10% inbox rate, 91/100 score from 64,855 emails tested)

AI Campaign Generator creates complete funnels (emails, landing pages, CTAs) in one click — these shipped in 2025 and are functional, not vaporware

Billing practices are the #1 complaint everywhere — 27% of Trustpilot reviews are one-star (261 of 955), dominated by billing disputes. Users report difficulty cancelling, no refunds under any circumstances, and one claimed being billed $2,000/month after giving notice

The $19/month Starter plan is misleading — it only includes 1 automation workflow. Real automation needs the $59/month Marketer plan, effectively tripling your cost. This is the most common 'gotcha' users report

Bounced and removed contacts still count toward your subscriber limit, forcing upgrades faster than expected — a common frustration across Capterra and Trustpilot

Full GetResponse review →

The Bottom Line

Choose Mailchimp if: Complete beginners who want the easiest interface and maximum third-party integrations. Despite the lower overall score, it excels where it matters for its target audience.

Choose GetResponse if: Course creators and small businesses who want email + webinars + funnels in one platform. It wins 4 of 6 categories.

Price comparison: Mailchimp starts at $13/mo (free plan available) vs GetResponse at $19/mo (free plan available).

Who Should Pick Which?

Pick Mailchimp if…

You need a tool best for complete beginners who want the easiest interface and maximum third-party integrations
Genuinely intuitive interface — G2 rates ease of use 4.3/5, Capterra 4.4/5. The drag-and-drop builder has a shallow learning curve for basic campaigns
300+ third-party integrations — the largest ecosystem of any email tool. Nearly every SaaS product connects to Mailchimp natively

Try Mailchimp

Pick GetResponse if…

You need a tool best for course creators and small businesses who want email + webinars + funnels in one platform
Genuinely all-in-one: email, webinars, course hosting, conversion funnels, and landing pages in a single platform — no competitor matches this combination in the price range
Ranked #1 in the largest independent deliverability test (EmailDeliverabilityReport: 81.10% inbox rate, 91/100 score from 64,855 emails tested)

Try GetResponse

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Klaviyo vs GetResponse

Looking for more options?

See our full ranking: Best Email Marketing Tools for Small Businesses — 11 Tools Ranked

Read Full Reviews

Mailchimp

GetResponse

Frequently Asked Questions

Is Mailchimp or GetResponse better?

GetResponse scores higher overall (7.2/10 vs 6.5/10). GetResponse is best for course creators and small businesses who want email + webinars + funnels in one platform. Mailchimp is better if you need complete beginners who want the easiest interface and maximum third-party integrations.

Which is cheaper, Mailchimp or GetResponse?

Mailchimp is cheaper, starting at $13/mo with a free plan. GetResponse starts at $19/mo (also has a free plan).

What is Mailchimp best for?

Mailchimp is best for complete beginners who want the easiest interface and maximum third-party integrations. It scores highest in ease of use, templates & design.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology