Updated March 2026

MailerLite vs Omnisend

MailerLite costs roughly half what Omnisend charges at every subscriber tier, and its deliverability tests higher (94.41% vs Omnisend's 75.1% in independent testing). But MailerLite is not an ecommerce platform. Omnisend was built for online stores — native Shopify integration, product recommendation blocks, abandoned cart flows, and SMS/push in a single workflow builder. If you run a Shopify store and use ecommerce-specific automation daily, Omnisend's features are worth the premium. If you run a store with basic email needs — campaigns, simple automations, product announcements — MailerLite does the job at half the cost with better deliverability.

Our pick: MailerLite (7.5/10 vs 7.1/10)

MailerLite wins 1 out of 6 categories. Omnisend is better for: small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Try MailerLite

MailerLite

7.5/10

Omnisend

7.1/10

3/5

Automation

4/5

5/5

Deliverability

3/5

5/5

Ease of Use

5/5

3/5

Templates & Design

3/5

2/5

Analytics

3/5

Customer Support

5/5

At a Glance

Feature	MailerLite	Omnisend
Free Plan	Yes	Yes
Starting Price	$10/mo	$16/mo
Automation	3/5	4/5
Deliverability	5/5	3/5
Ease of Use	5/5	5/5
Templates & Design	3/5	3/5
Analytics	2/5	3/5
Customer Support	3/5	5/5
Overall	7.5/10	7.1/10

Pricing Comparison

MailerLite

Free Plan

Paid plans from $10/mo

View Pricing

Omnisend

Free Plan

Paid plans from $16/mo

View Pricing

Pros & Cons

MailerLite

94.41% deliverability rate across 5 independent test rounds (EmailToolTester) — highest we found among all platforms tested

76% cheaper than Mailchimp at 2,500 subscribers ($25/mo vs ~$69/mo for equivalent features)

Won 'Best Email Marketing Tool for Ease of Use' every year from 2023-2026 across G2 and Capterra

Account approval/termination is a real problem — 60% of Capterra reviews mentioning it were negative. Users report accounts terminated without warning and no refund

Free plan was cut from 1,000 to 500 subscribers in September 2025, with no templates on free (must design from scratch)

Limited analytics — no heatmaps, no custom reports, no revenue attribution, no bot-click filtering. If data matters to you, this will frustrate you

Full MailerLite review →

Omnisend

Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively

30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

G2: 4.6/5 from 1,163 reviews. Capterra: 4.7/5 from 834 reviews with Customer Service rated 4.7/5. These are the highest review platform ratings of any tool we cover

Deliverability tested at 75.1% overall in independent testing (EmailToolTester, Jan 2024) — bottom third of tested platforms. Microsoft/Outlook inbox placement at 38.7% is poor and concerning for stores with Outlook-heavy customer bases

Historical deliverability is inconsistent — bouncing between 67.6% and 87.9% across test rounds. This unreliability is arguably worse than a consistently low score

'Billable contacts' includes non-subscribers: abandoned cart contacts, customers who purchased without subscribing, and imported contacts. This catches users off guard and erodes the pricing advantage over Klaviyo

Full Omnisend review →

The Bottom Line

Choose MailerLite if: Small businesses and creators on a budget who want simplicity. It wins 1 of 6 categories in our scoring.

Choose Omnisend if: Small-to-mid Shopify stores that want email + SMS + push in one platform without Klaviyo's price tag or learning curve. It offers better value for its specific use case.

Price comparison: MailerLite starts at $10/mo (free plan available) vs Omnisend at $16/mo (free plan available).

Who Should Pick Which?

Pick MailerLite if…

You need a tool best for small businesses and creators on a budget who want simplicity
94.41% deliverability rate across 5 independent test rounds (EmailToolTester) — highest we found among all platforms tested
76% cheaper than Mailchimp at 2,500 subscribers ($25/mo vs ~$69/mo for equivalent features)

Try MailerLite

Pick Omnisend if…

You need a tool best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve
Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively
30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

Try Omnisend

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Mailchimp vs Omnisend

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ActiveCampaign vs Omnisend

Looking for more options?

See our full ranking: Best Email Marketing Tools for Ecommerce

Read Full Reviews

MailerLite

Omnisend

Frequently Asked Questions

Is MailerLite or Omnisend better?

MailerLite scores higher overall (7.5/10 vs 7.1/10). MailerLite is best for small businesses and creators on a budget who want simplicity. Omnisend is better if you need small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Which is cheaper, MailerLite or Omnisend?

MailerLite is cheaper, starting at $10/mo with a free plan. Omnisend starts at $16/mo (also has a free plan).

What is MailerLite best for?

MailerLite is best for small businesses and creators on a budget who want simplicity. It scores highest in deliverability, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology