Updated March 2026

Brevo vs Drip

Brevo costs a fraction of Drip and includes more channels (email, SMS, WhatsApp, CRM, live chat). Drip costs more and does less — but what it does, it does exceptionally well for ecommerce. Drip's visual workflow builder, Liquid templating, and ecommerce-specific automation templates are outstanding. Brevo's automation is functional but basic by comparison. At 10,000 contacts: Brevo is $18/month, Drip is $154/month. The 8.5x price gap means Drip only makes sense for ecommerce stores generating enough revenue to justify the investment in specialised automation. Small stores should start with Brevo or Omnisend.

Our pick: Brevo (7.3/10 vs 6.8/10)

Brevo wins 2 out of 6 categories. Drip is better for: small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag.

Try Brevo

Brevo

7.3/10

Drip

6.8/10

3/5

Automation

4/5

Deliverability

3/5

4/5

Ease of Use

3/5

Templates & Design

3/5

Analytics

4/5

2/5

Customer Support

2/5

At a Glance

Feature	Brevo	Drip
Free Plan	Yes	No
Starting Price	$9/mo	$39/mo
Automation	3/5	4/5
Deliverability	4/5	3/5
Ease of Use	4/5	3/5
Templates & Design	3/5	3/5
Analytics	3/5	4/5
Customer Support	2/5	2/5
Overall	7.3/10	6.8/10

Pricing Comparison

Brevo

Free Plan

Paid plans from $9/mo

View Pricing

Drip

Paid plans from $39/mo

View Pricing

Pros & Cons

Brevo

Pay-per-email pricing is unique and actually saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge

Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month

Free plan includes unlimited contacts, 300 emails/day, CRM, and basic automation — one of the most generous free tiers available

Account suspensions without explanation are a recurring Trustpilot theme — users report being blocked for as few as 1 unsubscribe out of 488 recipients, told to 'go elsewhere' with no specific reason

Customer support is the #1 complaint across every review platform. Copy-paste responses, 16+ day resolution times, and contradictory information from different agents. Free users get zero support; Starter gets email only

October 2025 plan restructure pushed features up to higher tiers — landing pages and A/B testing now require the Standard plan ($18/mo), previously available on cheaper plans

Full Brevo review →

Drip

Visual workflow builder is actually one of the best available — 50+ pre-built templates for abandoned cart, post-purchase, win-back, and browse abandonment flows

Tag-based CRM with no list system — every contact is unique, and dynamic segments update in real time based on purchase history, site behaviour, and engagement

35-40% cheaper than Klaviyo at most subscriber tiers ($154/mo vs ~$240/mo at 10K contacts). A supplements brand reported saving $200/month after switching from Klaviyo while maintaining 29% email revenue contribution

SMS discontinued for new customers — existing users are grandfathered in (US-only). In 2026 where omnichannel is expected, this is a serious competitive gap

No AI features while competitors race ahead — Klaviyo has AI subject lines, product recommendations, and predictive analytics. Drip has none of these

Yahoo deliverability at 60% in independent testing (EmailToolTester, Jan 2024) is concerning for any brand with Yahoo or AOL subscribers. Overall deliverability at 88.2% is acceptable but not exceptional

Full Drip review →

The Bottom Line

Choose Brevo if: Small businesses that need email, CRM, SMS, and chat in one affordable platform — especially those with large contact lists but low send volume. It wins 2 of 6 categories in our scoring.

Choose Drip if: Small-to-mid ecommerce stores ($100K-$1M revenue) on Shopify or WooCommerce who want powerful automation without Klaviyo's price tag. It offers better value for its specific use case.

Price comparison: Brevo starts at $9/mo (free plan available) vs Drip at $39/mo.

Who Should Pick Which?

Pick Brevo if…

You need a tool best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume
Pay-per-email pricing is unique and actually saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge
Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month

Try Brevo

Pick Drip if…

You need a tool best for small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag
Visual workflow builder is actually one of the best available — 50+ pre-built templates for abandoned cart, post-purchase, win-back, and browse abandonment flows
Tag-based CRM with no list system — every contact is unique, and dynamic segments update in real time based on purchase history, site behaviour, and engagement

Try Drip

Related Comparisons

Mailchimp vs Brevo

Mailchimp vs Drip

ActiveCampaign vs Brevo

ActiveCampaign vs Drip

Looking for more options?

See our full ranking: Best Email Marketing Tools for SaaS

Read Full Reviews

Brevo

Drip

Frequently Asked Questions

Is Brevo or Drip better?

Brevo scores higher overall (7.3/10 vs 6.8/10). Brevo is best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume. Drip is better if you need small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag.

Which is cheaper, Brevo or Drip?

Brevo is cheaper, starting at $9/mo with a free plan. Drip starts at $39/mo with no free plan.

What is Brevo best for?

Brevo is best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume. It scores highest in deliverability, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology