Mailchimp vs Brevo
If you're weighing Mailchimp vs Brevo, the key question is: do you have a big list but only email occasionally? Brevo's pay-per-email model means unlimited contacts at no extra cost — a massive advantage if you have 10,000+ contacts but only send weekly. Mailchimp would charge you $135/month at 10,000 contacts. Brevo's Standard plan is $18/month regardless of list size. The tradeoff: Mailchimp has 300+ integrations and better templates. But for pure value, Brevo wins convincingly.
Our pick: Brevo (7.3/10 vs 6.5/10)
Brevo wins 2 out of 6 categories. Mailchimp is better for: complete beginners who want the easiest interface and maximum third-party integrations.
Mailchimp
Brevo
At a Glance
| Feature | Mailchimp | Brevo |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | $13/mo | $9/mo |
| Automation | 2/5 | 3/5 |
| Deliverability | 3/5 | 4/5 |
| Ease of Use | 5/5 | 4/5 |
| Templates & Design | 5/5 | 3/5 |
| Analytics | 3/5 | 3/5 |
| Customer Support | 2/5 | 2/5 |
| Overall | 6.5/10 | 7.3/10 |
Pricing Comparison
Pros & Cons
Mailchimp
Brevo
The Bottom Line
Choose Mailchimp if: Complete beginners who want the easiest interface and maximum third-party integrations. Despite the lower overall score, it excels where it matters for its target audience.
Choose Brevo if: Small businesses that need email, CRM, SMS, and chat in one affordable platform — especially those with large contact lists but low send volume. It wins 2 of 6 categories.
Price comparison: Brevo starts at $9/mo (free plan available) vs Mailchimp at $13/mo (free plan available).
Who Should Pick Which?
Pick Mailchimp if…
- You need a tool best for complete beginners who want the easiest interface and maximum third-party integrations
- Genuinely intuitive interface — G2 rates ease of use 4.3/5, Capterra 4.4/5. The drag-and-drop builder has a shallow learning curve for basic campaigns
- 300+ third-party integrations — the largest ecosystem of any email tool. Nearly every SaaS product connects to Mailchimp natively
Pick Brevo if…
- You need a tool best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume
- Pay-per-email pricing is unique and actually saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge
- Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month
Related Comparisons
Read Full Reviews
Frequently Asked Questions
Is Mailchimp or Brevo better?
Brevo scores higher overall (7.3/10 vs 6.5/10). Brevo is best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume. Mailchimp is better if you need complete beginners who want the easiest interface and maximum third-party integrations.
Which is cheaper, Mailchimp or Brevo?
Brevo is cheaper, starting at $9/mo with a free plan. Mailchimp starts at $13/mo (also has a free plan).
What is Mailchimp best for?
Mailchimp is best for complete beginners who want the easiest interface and maximum third-party integrations. It scores highest in ease of use, templates & design.
How we compared these tools
We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.
Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology