Updated March 2026

Brevo vs Omnisend

Brevo costs 80% less than Omnisend at 10,000 contacts ($18/month vs $105/month) and includes unlimited contacts, CRM, SMS, WhatsApp, and live chat. Omnisend has better ecommerce features — native Shopify integration, product recommendation blocks, and true omnichannel workflow automation. The decision is straightforward: if you need sophisticated ecommerce automation with SMS and push notifications in a single workflow, Omnisend justifies its premium. If you need affordable email marketing for your store with basic automation and multi-channel messaging, Brevo does the job at a fraction of the price.

Our pick: Brevo (7.3/10 vs 7.1/10)

Brevo wins 1 out of 6 categories. Omnisend is better for: small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Try Brevo

Brevo

7.3/10

Omnisend

7.1/10

3/5

Automation

4/5

Deliverability

3/5

4/5

Ease of Use

5/5

3/5

Templates & Design

3/5

Analytics

3/5

2/5

Customer Support

5/5

At a Glance

Feature	Brevo	Omnisend
Free Plan	Yes	Yes
Starting Price	$9/mo	$16/mo
Automation	3/5	4/5
Deliverability	4/5	3/5
Ease of Use	4/5	5/5
Templates & Design	3/5	3/5
Analytics	3/5	3/5
Customer Support	2/5	5/5
Overall	7.3/10	7.1/10

Pricing Comparison

Brevo

Free Plan

Paid plans from $9/mo

View Pricing

Omnisend

Free Plan

Paid plans from $16/mo

View Pricing

Pros & Cons

Brevo

Pay-per-email pricing is unique and actually saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge

Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month

Free plan includes unlimited contacts, 300 emails/day, CRM, and basic automation — one of the most generous free tiers available

Account suspensions without explanation are a recurring Trustpilot theme — users report being blocked for as few as 1 unsubscribe out of 488 recipients, told to 'go elsewhere' with no specific reason

Customer support is the #1 complaint across every review platform. Copy-paste responses, 16+ day resolution times, and contradictory information from different agents. Free users get zero support; Starter gets email only

October 2025 plan restructure pushed features up to higher tiers — landing pages and A/B testing now require the Standard plan ($18/mo), previously available on cheaper plans

Full Brevo review →

Omnisend

Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively

30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

G2: 4.6/5 from 1,163 reviews. Capterra: 4.7/5 from 834 reviews with Customer Service rated 4.7/5. These are the highest review platform ratings of any tool we cover

Deliverability tested at 75.1% overall in independent testing (EmailToolTester, Jan 2024) — bottom third of tested platforms. Microsoft/Outlook inbox placement at 38.7% is poor and concerning for stores with Outlook-heavy customer bases

Historical deliverability is inconsistent — bouncing between 67.6% and 87.9% across test rounds. This unreliability is arguably worse than a consistently low score

'Billable contacts' includes non-subscribers: abandoned cart contacts, customers who purchased without subscribing, and imported contacts. This catches users off guard and erodes the pricing advantage over Klaviyo

Full Omnisend review →

The Bottom Line

Choose Brevo if: Small businesses that need email, CRM, SMS, and chat in one affordable platform — especially those with large contact lists but low send volume. It wins 1 of 6 categories in our scoring.

Choose Omnisend if: Small-to-mid Shopify stores that want email + SMS + push in one platform without Klaviyo's price tag or learning curve. It offers better value for its specific use case.

Price comparison: Brevo starts at $9/mo (free plan available) vs Omnisend at $16/mo (free plan available).

Who Should Pick Which?

Pick Brevo if…

You need a tool best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume
Pay-per-email pricing is unique and actually saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge
Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month

Try Brevo

Pick Omnisend if…

You need a tool best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve
Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively
30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

Try Omnisend

Related Comparisons

Mailchimp vs Brevo

Mailchimp vs Omnisend

ActiveCampaign vs Brevo

ActiveCampaign vs Omnisend

Looking for more options?

See our full ranking: Best Free Email Marketing Tools

Read Full Reviews

Brevo

Omnisend

Frequently Asked Questions

Is Brevo or Omnisend better?

Brevo scores higher overall (7.3/10 vs 7.1/10). Brevo is best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume. Omnisend is better if you need small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Which is cheaper, Brevo or Omnisend?

Brevo is cheaper, starting at $9/mo with a free plan. Omnisend starts at $16/mo (also has a free plan).

What is Brevo best for?

Brevo is best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume. It scores highest in deliverability, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology