Updated March 2026

Kit (ConvertKit) vs Drip

Kit and Drip serve different business models with minimal overlap. Kit is built for content creators — bloggers, podcasters, course sellers — with tag-based management, paid newsletters, and a Creator Network. Drip is built for ecommerce — visual workflow builder, purchase-based segmentation, and deep Shopify/WooCommerce integration. Kit starts at $33/month with a free plan for 10,000 subscribers. Drip starts at $39/month with no free plan. For creators selling digital products, Kit. For online stores running product-triggered automations, Drip. The only scenario where this comparison matters: a creator who also runs a physical product store — and for that, MailerLite or Omnisend handle both better.

Our pick: Kit (ConvertKit) (7.2/10 vs 6.8/10)

Kit (ConvertKit) wins 2 out of 6 categories. Drip is better for: small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag.

Try Kit

Kit (ConvertKit)

7.2/10

Drip

6.8/10

4/5

Automation

4/5

3/5

Deliverability

3/5

5/5

Ease of Use

3/5

2/5

Templates & Design

3/5

2/5

Analytics

4/5

3/5

Customer Support

2/5

At a Glance

Feature	Kit (ConvertKit)	Drip
Free Plan	Yes	No
Starting Price	$33/mo	$39/mo
Automation	4/5	4/5
Deliverability	3/5	3/5
Ease of Use	5/5	3/5
Templates & Design	2/5	3/5
Analytics	2/5	4/5
Customer Support	3/5	2/5
Overall	7.2/10	6.8/10

Pricing Comparison

Kit (ConvertKit)

Free Plan

Paid plans from $33/mo

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Drip

Paid plans from $39/mo

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Pros & Cons

Kit (ConvertKit)

Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close

Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Built-in monetisation: sell digital products, paid newsletters, subscriptions, and tip jars directly from Kit without third-party tools

September 2025 price hike was brutal — first increase in 12 years. Creator plan jumped from $15/mo to $33/mo starting price. Some legacy users saw 100-400% increases. Trustpilot users report prices 'tripling mid-contract'

Analytics rated just 2/5 by EmailVendorSelection — only basic open rates and click rates. No heatmaps, no geo-tracking, no bot-click filtering, no advanced funnel insights

Only 15-23 email templates (vs Mailchimp's 260+ or Omnisend's 250+). Premium templates cost $19-$39 each from the marketplace. Email builder described as 'clunky'

Full Kit (ConvertKit) review →

Drip

Visual workflow builder is actually one of the best available — 50+ pre-built templates for abandoned cart, post-purchase, win-back, and browse abandonment flows

Tag-based CRM with no list system — every contact is unique, and dynamic segments update in real time based on purchase history, site behaviour, and engagement

35-40% cheaper than Klaviyo at most subscriber tiers ($154/mo vs ~$240/mo at 10K contacts). A supplements brand reported saving $200/month after switching from Klaviyo while maintaining 29% email revenue contribution

SMS discontinued for new customers — existing users are grandfathered in (US-only). In 2026 where omnichannel is expected, this is a serious competitive gap

No AI features while competitors race ahead — Klaviyo has AI subject lines, product recommendations, and predictive analytics. Drip has none of these

Yahoo deliverability at 60% in independent testing (EmailToolTester, Jan 2024) is concerning for any brand with Yahoo or AOL subscribers. Overall deliverability at 88.2% is acceptable but not exceptional

Full Drip review →

The Bottom Line

Choose Kit (ConvertKit) if: Solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. It wins 2 of 6 categories in our scoring.

Choose Drip if: Small-to-mid ecommerce stores ($100K-$1M revenue) on Shopify or WooCommerce who want powerful automation without Klaviyo's price tag. It offers better value for its specific use case.

Price comparison: Kit (ConvertKit) starts at $33/mo (free plan available) vs Drip at $39/mo.

Who Should Pick Which?

Pick Kit (ConvertKit) if…

You need a tool best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation
Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close
Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Try Kit

Pick Drip if…

You need a tool best for small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag
Visual workflow builder is actually one of the best available — 50+ pre-built templates for abandoned cart, post-purchase, win-back, and browse abandonment flows
Tag-based CRM with no list system — every contact is unique, and dynamic segments update in real time based on purchase history, site behaviour, and engagement

Try Drip

Related Comparisons

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ActiveCampaign vs Kit (ConvertKit)

ActiveCampaign vs Drip

Read Full Reviews

Kit (ConvertKit)

Drip

Frequently Asked Questions

Is Kit (ConvertKit) or Drip better?

Kit (ConvertKit) scores higher overall (7.2/10 vs 6.8/10). Kit (ConvertKit) is best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. Drip is better if you need small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag.

Which is cheaper, Kit (ConvertKit) or Drip?

Kit (ConvertKit) is cheaper, starting at $33/mo with a free plan. Drip starts at $39/mo with no free plan.

What is Kit (ConvertKit) best for?

Kit (ConvertKit) is best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. It scores highest in automation, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology