Updated March 2026

Kit (ConvertKit) vs Omnisend

Kit and Omnisend are specialists in different categories. Kit is the creator email platform — tag-based management, paid newsletters, digital product sales, course delivery, and the Creator Network. Omnisend is the ecommerce multichannel platform — native Shopify integration, email + SMS + push in one workflow, and pre-built ecommerce automations. Kit starts at $33/month (free plan for 10,000 subscribers). Omnisend starts at $16/month (free plan for 250 contacts). For creators and bloggers, Kit. For Shopify stores, Omnisend. There's almost no scenario where these two are the right comparison — if you're looking at both, clarify whether you're building an audience or running a store.

Our pick: Kit (ConvertKit) (7.2/10 vs 7.1/10)

Kit (ConvertKit) wins 0 out of 6 categories. Omnisend is better for: small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Try Kit

Kit (ConvertKit)

7.2/10

Omnisend

7.1/10

4/5

Automation

4/5

3/5

Deliverability

3/5

5/5

Ease of Use

5/5

2/5

Templates & Design

3/5

2/5

Analytics

3/5

Customer Support

5/5

At a Glance

Feature	Kit (ConvertKit)	Omnisend
Free Plan	Yes	Yes
Starting Price	$33/mo	$16/mo
Automation	4/5	4/5
Deliverability	3/5	3/5
Ease of Use	5/5	5/5
Templates & Design	2/5	3/5
Analytics	2/5	3/5
Customer Support	3/5	5/5
Overall	7.2/10	7.1/10

Pricing Comparison

Kit (ConvertKit)

Free Plan

Paid plans from $33/mo

View Pricing

Omnisend

Free Plan

Paid plans from $16/mo

View Pricing

Pros & Cons

Kit (ConvertKit)

Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close

Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Built-in monetisation: sell digital products, paid newsletters, subscriptions, and tip jars directly from Kit without third-party tools

September 2025 price hike was brutal — first increase in 12 years. Creator plan jumped from $15/mo to $33/mo starting price. Some legacy users saw 100-400% increases. Trustpilot users report prices 'tripling mid-contract'

Analytics rated just 2/5 by EmailVendorSelection — only basic open rates and click rates. No heatmaps, no geo-tracking, no bot-click filtering, no advanced funnel insights

Only 15-23 email templates (vs Mailchimp's 260+ or Omnisend's 250+). Premium templates cost $19-$39 each from the marketplace. Email builder described as 'clunky'

Full Kit (ConvertKit) review →

Omnisend

Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively

30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

G2: 4.6/5 from 1,163 reviews. Capterra: 4.7/5 from 834 reviews with Customer Service rated 4.7/5. These are the highest review platform ratings of any tool we cover

Deliverability tested at 75.1% overall in independent testing (EmailToolTester, Jan 2024) — bottom third of tested platforms. Microsoft/Outlook inbox placement at 38.7% is poor and concerning for stores with Outlook-heavy customer bases

Historical deliverability is inconsistent — bouncing between 67.6% and 87.9% across test rounds. This unreliability is arguably worse than a consistently low score

'Billable contacts' includes non-subscribers: abandoned cart contacts, customers who purchased without subscribing, and imported contacts. This catches users off guard and erodes the pricing advantage over Klaviyo

Full Omnisend review →

The Bottom Line

Choose Kit (ConvertKit) if: Solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. It wins 0 of 6 categories in our scoring.

Choose Omnisend if: Small-to-mid Shopify stores that want email + SMS + push in one platform without Klaviyo's price tag or learning curve. It offers better value for its specific use case.

Price comparison: Omnisend starts at $16/mo (free plan available) vs Kit (ConvertKit) at $33/mo (free plan available).

Who Should Pick Which?

Pick Kit (ConvertKit) if…

You need a tool best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation
Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close
Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Try Kit

Pick Omnisend if…

You need a tool best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve
Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively
30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year

Try Omnisend

Related Comparisons

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ActiveCampaign vs Omnisend

Looking for more options?

See our full ranking: Best Free Email Marketing Tools

Read Full Reviews

Kit (ConvertKit)

Omnisend

Frequently Asked Questions

Is Kit (ConvertKit) or Omnisend better?

Kit (ConvertKit) scores higher overall (7.2/10 vs 7.1/10). Kit (ConvertKit) is best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. Omnisend is better if you need small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve.

Which is cheaper, Kit (ConvertKit) or Omnisend?

Omnisend is cheaper, starting at $16/mo with a free plan. Kit (ConvertKit) starts at $33/mo (also has a free plan).

What is Kit (ConvertKit) best for?

Kit (ConvertKit) is best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. It scores highest in automation, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology