Drip vs AWeber
Drip is an ecommerce specialist. AWeber is a general email tool. If you run a Shopify or WooCommerce store, Drip's visual workflow builder, ecommerce templates, and purchase-based automation justify its higher price ($39/month vs AWeber's $15/month). If you run any other type of business, Drip is the wrong tool — its entire feature set is optimized for ecommerce. AWeber serves non-ecommerce businesses adequately, though its dated interface and 2024 price hikes mean MailerLite or Brevo are typically better options in 2026.
Our pick: Drip (6.8/10 vs 6.2/10)
Drip wins 2 out of 6 categories. AWeber is better for: non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.
Drip
AWeber
At a Glance
| Feature | Drip | AWeber |
|---|---|---|
| Free Plan | No | Yes |
| Starting Price | $39/mo | $15/mo |
| Automation | 4/5 | 2/5 |
| Deliverability | 3/5 | 3/5 |
| Ease of Use | 3/5 | 4/5 |
| Templates & Design | 3/5 | 3/5 |
| Analytics | 4/5 | 2/5 |
| Customer Support | 2/5 | 5/5 |
| Overall | 6.8/10 | 6.2/10 |
Pricing Comparison
Pros & Cons
Drip
AWeber
The Bottom Line
Choose Drip if: Small-to-mid ecommerce stores ($100K-$1M revenue) on Shopify or WooCommerce who want powerful automation without Klaviyo's price tag. It wins 2 of 6 categories in our scoring.
Choose AWeber if: Non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages. It offers better value for its specific use case.
Price comparison: AWeber starts at $15/mo (free plan available) vs Drip at $39/mo.
Who Should Pick Which?
Pick Drip if…
- You need a tool best for small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag
- Visual workflow builder is actually one of the best available — 50+ pre-built templates for abandoned cart, post-purchase, win-back, and browse abandonment flows
- Tag-based CRM with no list system — every contact is unique, and dynamic segments update in real time based on purchase history, site behaviour, and engagement
Pick AWeber if…
- You need a tool best for non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages
- Customer support is consistently rated 4.5/5 on Capterra — 24/7 live chat and phone support (8AM-8PM EST). Phone support is rare in this space and really valuable for non-technical users
- Smart Designer auto-generates branded email templates from your website URL — enter your domain and it pulls your colours, fonts, and logo. Clever and really time-saving for small businesses
Related Comparisons
Read Full Reviews
Frequently Asked Questions
Is Drip or AWeber better?
Drip scores higher overall (6.8/10 vs 6.2/10). Drip is best for small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag. AWeber is better if you need non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.
Which is cheaper, Drip or AWeber?
AWeber is cheaper, starting at $15/mo with a free plan. Drip starts at $39/mo with no free plan.
What is Drip best for?
Drip is best for small-to-mid ecommerce stores ($100k-$1m revenue) on shopify or woocommerce who want powerful automation without klaviyo's price tag. It scores highest in automation, analytics.
How we compared these tools
We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.
Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology