Omnisend vs AWeber
For ecommerce, Omnisend wins without question. Native Shopify integration, abandoned cart automation, product blocks, and true omnichannel (email + SMS + push) — AWeber has none of this. For non-ecommerce businesses, neither tool is the best choice — MailerLite offers better value than AWeber, and Brevo offers better value than both. This comparison is only meaningful for small store owners, and the answer is straightforward: Omnisend at $16/month gets you designed specifically ecommerce features that AWeber's $15/month plan simply cannot match.
Our pick: Omnisend (7.1/10 vs 6.2/10)
Omnisend wins 3 out of 6 categories. AWeber is better for: non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.
Omnisend
AWeber
At a Glance
| Feature | Omnisend | AWeber |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | $16/mo | $15/mo |
| Automation | 4/5 | 2/5 |
| Deliverability | 3/5 | 3/5 |
| Ease of Use | 5/5 | 4/5 |
| Templates & Design | 3/5 | 3/5 |
| Analytics | 3/5 | 2/5 |
| Customer Support | 5/5 | 5/5 |
| Overall | 7.1/10 | 6.2/10 |
Pricing Comparison
Pros & Cons
Omnisend
AWeber
The Bottom Line
Choose Omnisend if: Small-to-mid Shopify stores that want email + SMS + push in one platform without Klaviyo's price tag or learning curve. It wins 3 of 6 categories in our scoring.
Choose AWeber if: Non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages. It offers better value for its specific use case.
Price comparison: AWeber starts at $15/mo (free plan available) vs Omnisend at $16/mo (free plan available).
Who Should Pick Which?
Pick Omnisend if…
- You need a tool best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve
- Only platform with true omnichannel automation — email, SMS, and web push notifications combined in a single workflow builder. Competitors treat SMS as a separate module; Omnisend integrates it natively
- 30-40% cheaper than Klaviyo at every subscriber tier. At 50,000 contacts: Omnisend Standard $413/mo vs Klaviyo $720/mo — saves over $3,600/year
Pick AWeber if…
- You need a tool best for non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages
- Customer support is consistently rated 4.5/5 on Capterra — 24/7 live chat and phone support (8AM-8PM EST). Phone support is rare in this space and really valuable for non-technical users
- Smart Designer auto-generates branded email templates from your website URL — enter your domain and it pulls your colours, fonts, and logo. Clever and really time-saving for small businesses
Related Comparisons
Read Full Reviews
Frequently Asked Questions
Is Omnisend or AWeber better?
Omnisend scores higher overall (7.1/10 vs 6.2/10). Omnisend is best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve. AWeber is better if you need non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.
Which is cheaper, Omnisend or AWeber?
AWeber is cheaper, starting at $15/mo with a free plan. Omnisend starts at $16/mo (also has a free plan).
What is Omnisend best for?
Omnisend is best for small-to-mid shopify stores that want email + sms + push in one platform without klaviyo's price tag or learning curve. It scores highest in automation, ease of use, customer support.
How we compared these tools
We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.
Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology