Updated March 2026

Kit (ConvertKit) vs Brevo

Kit's 10,000-subscriber free plan is generous, but it only covers basic email sends. Brevo's free plan covers unlimited contacts with 300 emails/day plus CRM access. Kit excels for creators: tag-based management, paid newsletters, digital product sales, and the Creator Network for audience growth. Brevo excels for businesses: multi-channel marketing (email + SMS + WhatsApp), built-in CRM, and transactional email — all cheaper than Kit at paid tiers. At 5,000 subscribers: Kit Creator costs $79/month, Brevo Business costs roughly $18/month. If you're a creator monetising an audience, Kit. If you're a business that needs affordable marketing tools, Brevo at a fraction of the price.

Our pick: Brevo (7.3/10 vs 7.2/10)

Brevo wins 3 out of 6 categories. Kit (ConvertKit) is better for: solo creators, bloggers, and podcasters who value simplicity and built-in monetisation.

Try Brevo

Kit (ConvertKit)

7.2/10

Brevo

7.3/10

4/5

Automation

3/5

Deliverability

4/5

5/5

Ease of Use

4/5

2/5

Templates & Design

3/5

2/5

Analytics

3/5

Customer Support

2/5

At a Glance

Feature	Kit (ConvertKit)	Brevo
Free Plan	Yes	Yes
Starting Price	$33/mo	$9/mo
Automation	4/5	3/5
Deliverability	3/5	4/5
Ease of Use	5/5	4/5
Templates & Design	2/5	3/5
Analytics	2/5	3/5
Customer Support	3/5	2/5
Overall	7.2/10	7.3/10

Pricing Comparison

Kit (ConvertKit)

Free Plan

Paid plans from $33/mo

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Brevo

Free Plan

Paid plans from $9/mo

View Pricing

Pros & Cons

Kit (ConvertKit)

Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close

Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Built-in monetisation: sell digital products, paid newsletters, subscriptions, and tip jars directly from Kit without third-party tools

September 2025 price hike was brutal — first increase in 12 years. Creator plan jumped from $15/mo to $33/mo starting price. Some legacy users saw 100-400% increases. Trustpilot users report prices 'tripling mid-contract'

Analytics rated just 2/5 by EmailVendorSelection — only basic open rates and click rates. No heatmaps, no geo-tracking, no bot-click filtering, no advanced funnel insights

Only 15-23 email templates (vs Mailchimp's 260+ or Omnisend's 250+). Premium templates cost $19-$39 each from the marketplace. Email builder described as 'clunky'

Full Kit (ConvertKit) review →

Brevo

Pay-per-email pricing is unique and actually saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge

Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month

Free plan includes unlimited contacts, 300 emails/day, CRM, and basic automation — one of the most generous free tiers available

Account suspensions without explanation are a recurring Trustpilot theme — users report being blocked for as few as 1 unsubscribe out of 488 recipients, told to 'go elsewhere' with no specific reason

Customer support is the #1 complaint across every review platform. Copy-paste responses, 16+ day resolution times, and contradictory information from different agents. Free users get zero support; Starter gets email only

October 2025 plan restructure pushed features up to higher tiers — landing pages and A/B testing now require the Standard plan ($18/mo), previously available on cheaper plans

Full Brevo review →

The Bottom Line

Choose Kit (ConvertKit) if: Solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. Despite the lower overall score, it excels where it matters for its target audience.

Choose Brevo if: Small businesses that need email, CRM, SMS, and chat in one affordable platform — especially those with large contact lists but low send volume. It wins 3 of 6 categories.

Price comparison: Brevo starts at $9/mo (free plan available) vs Kit (ConvertKit) at $33/mo (free plan available).

Who Should Pick Which?

Pick Kit (ConvertKit) if…

You need a tool best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation
Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close
Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Try Kit

Pick Brevo if…

You need a tool best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume
Pay-per-email pricing is unique and actually saves money — store unlimited contacts on every plan including free. A 50,000-contact list that only sends monthly newsletters costs a fraction of what Mailchimp or ActiveCampaign would charge
Most complete all-in-one at this price point: email, SMS, WhatsApp, CRM, transactional email, live chat, and landing pages. No competitor bundles this much under $20/month

Try Brevo

Related Comparisons

Mailchimp vs Kit (ConvertKit)

Mailchimp vs Brevo

ActiveCampaign vs Kit (ConvertKit)

ActiveCampaign vs Brevo

Looking for more options?

See our full ranking: Best Email Marketing Tools for Small Businesses — 11 Tools Ranked

Read Full Reviews

Kit (ConvertKit)

Brevo

Frequently Asked Questions

Is Kit (ConvertKit) or Brevo better?

Brevo scores higher overall (7.3/10 vs 7.2/10). Brevo is best for small businesses that need email, crm, sms, and chat in one affordable platform — especially those with large contact lists but low send volume. Kit (ConvertKit) is better if you need solo creators, bloggers, and podcasters who value simplicity and built-in monetisation.

Which is cheaper, Kit (ConvertKit) or Brevo?

Brevo is cheaper, starting at $9/mo with a free plan. Kit (ConvertKit) starts at $33/mo (also has a free plan).

What is Kit (ConvertKit) best for?

Kit (ConvertKit) is best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. It scores highest in automation, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology