Updated March 2026

MailerLite vs AWeber

MailerLite wins this comparison on price, deliverability, features, and interface modernity. At 10,000 contacts, MailerLite costs $54/month versus AWeber's $60/month — and MailerLite includes visual automation, a website builder, and landing pages at that tier. MailerLite's independently tested deliverability (94.41%) is among the highest in the industry. AWeber's interface feels dated, its template designs are aging, and its 2024 price hikes of 50-150% damaged longtime loyalty. AWeber's genuine strengths: 24/7 live support, 600+ email templates (quantity over quality), and straightforward pricing with no hidden overage charges. But for most small businesses starting fresh, MailerLite is the obvious choice.

Our pick: MailerLite (7.5/10 vs 6.2/10)

MailerLite wins 3 out of 6 categories. AWeber is better for: non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.

Try MailerLite

MailerLite

7.5/10

AWeber

6.2/10

3/5

Automation

2/5

5/5

Deliverability

3/5

5/5

Ease of Use

4/5

3/5

Templates & Design

3/5

2/5

Analytics

2/5

3/5

Customer Support

5/5

At a Glance

Feature	MailerLite	AWeber
Free Plan	Yes	Yes
Starting Price	$10/mo	$15/mo
Automation	3/5	2/5
Deliverability	5/5	3/5
Ease of Use	5/5	4/5
Templates & Design	3/5	3/5
Analytics	2/5	2/5
Customer Support	3/5	5/5
Overall	7.5/10	6.2/10

Pricing Comparison

MailerLite

Free Plan

Paid plans from $10/mo

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AWeber

Free Plan

Paid plans from $15/mo

View Pricing

Pros & Cons

MailerLite

94.41% deliverability rate across 5 independent test rounds (EmailToolTester) — highest we found among all platforms tested

76% cheaper than Mailchimp at 2,500 subscribers ($25/mo vs ~$69/mo for equivalent features)

Won 'Best Email Marketing Tool for Ease of Use' every year from 2023-2026 across G2 and Capterra

Account approval/termination is a real problem — 60% of Capterra reviews mentioning it were negative. Users report accounts terminated without warning and no refund

Free plan was cut from 1,000 to 500 subscribers in September 2025, with no templates on free (must design from scratch)

Limited analytics — no heatmaps, no custom reports, no revenue attribution, no bot-click filtering. If data matters to you, this will frustrate you

Full MailerLite review →

AWeber

Customer support is consistently rated 4.5/5 on Capterra — 24/7 live chat and phone support (8AM-8PM EST). Phone support is rare in this space and really valuable for non-technical users

Smart Designer auto-generates branded email templates from your website URL — enter your domain and it pulls your colours, fonts, and logo. Clever and really time-saving for small businesses

Web push notifications built in — send browser notifications to re-engage visitors. Most email marketing competitors don't offer this at all

December 2024 price hike eliminated ALL grandfathered pricing and hit users with 50-150% increases. Real examples: users paying $29/month saw bills jump to $70+. One user with fewer than 1,000 subscribers went from legacy rate to $55/month overnight

Trustpilot rating of 2.5/5 with 33% one-star reviews — dominated by the price hike backlash and reports of list deletions in January 2025 shortly after the increase

Deliverability is mediocre — EmailToolTester ranked it 11th of 15 platforms at 83.1%. The claim of 'great deliverability' is outdated. MailerLite (94.41%) and ActiveCampaign (94.2%) significantly outperform it

Full AWeber review →

The Bottom Line

Choose MailerLite if: Small businesses and creators on a budget who want simplicity. It wins 3 of 6 categories in our scoring.

Choose AWeber if: Non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages. It offers better value for its specific use case.

Price comparison: MailerLite starts at $10/mo (free plan available) vs AWeber at $15/mo (free plan available).

Who Should Pick Which?

Pick MailerLite if…

You need a tool best for small businesses and creators on a budget who want simplicity
94.41% deliverability rate across 5 independent test rounds (EmailToolTester) — highest we found among all platforms tested
76% cheaper than Mailchimp at 2,500 subscribers ($25/mo vs ~$69/mo for equivalent features)

Try MailerLite

Pick AWeber if…

You need a tool best for non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages
Customer support is consistently rated 4.5/5 on Capterra — 24/7 live chat and phone support (8AM-8PM EST). Phone support is rare in this space and really valuable for non-technical users
Smart Designer auto-generates branded email templates from your website URL — enter your domain and it pulls your colours, fonts, and logo. Clever and really time-saving for small businesses

Try AWeber

Related Comparisons

Mailchimp vs MailerLite

Mailchimp vs AWeber

ActiveCampaign vs MailerLite

ActiveCampaign vs AWeber

Looking for more options?

See our full ranking: Best Email Marketing Tools for Beginners

Read Full Reviews

MailerLite

AWeber

Frequently Asked Questions

Is MailerLite or AWeber better?

MailerLite scores higher overall (7.5/10 vs 6.2/10). MailerLite is best for small businesses and creators on a budget who want simplicity. AWeber is better if you need non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.

Which is cheaper, MailerLite or AWeber?

MailerLite is cheaper, starting at $10/mo with a free plan. AWeber starts at $15/mo (also has a free plan).

What is MailerLite best for?

MailerLite is best for small businesses and creators on a budget who want simplicity. It scores highest in deliverability, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology