Updated March 2026

Kit (ConvertKit) vs AWeber

Kit is the modern creator platform. AWeber is the reliable legacy option. Kit offers a 10,000-subscriber free plan, tag-based management, visual automation, built-in monetisation (paid newsletters, digital products, tip jars), and the Creator Network for organic growth. AWeber offers 24/7 live support, straightforward pricing, and a platform that works but feels stuck in 2015. Kit charges $33/month for Creator at 1,000 subscribers. AWeber charges $15/month for Plus at the same count. AWeber is cheaper, but Kit includes monetisation features that can generate revenue — potentially paying for itself. For new creators, Kit. For established businesses with simple email needs, AWeber still works.

Our pick: Kit (ConvertKit) (7.2/10 vs 6.2/10)

Kit (ConvertKit) wins 2 out of 6 categories. AWeber is better for: non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.

Try Kit

Kit (ConvertKit)

7.2/10

AWeber

6.2/10

4/5

Automation

2/5

3/5

Deliverability

3/5

5/5

Ease of Use

4/5

2/5

Templates & Design

3/5

2/5

Analytics

2/5

3/5

Customer Support

5/5

At a Glance

Feature	Kit (ConvertKit)	AWeber
Free Plan	Yes	Yes
Starting Price	$33/mo	$15/mo
Automation	4/5	2/5
Deliverability	3/5	3/5
Ease of Use	5/5	4/5
Templates & Design	2/5	3/5
Analytics	2/5	2/5
Customer Support	3/5	5/5
Overall	7.2/10	6.2/10

Pricing Comparison

Kit (ConvertKit)

Free Plan

Paid plans from $33/mo

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AWeber

Free Plan

Paid plans from $15/mo

View Pricing

Pros & Cons

Kit (ConvertKit)

Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close

Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Built-in monetisation: sell digital products, paid newsletters, subscriptions, and tip jars directly from Kit without third-party tools

September 2025 price hike was brutal — first increase in 12 years. Creator plan jumped from $15/mo to $33/mo starting price. Some legacy users saw 100-400% increases. Trustpilot users report prices 'tripling mid-contract'

Analytics rated just 2/5 by EmailVendorSelection — only basic open rates and click rates. No heatmaps, no geo-tracking, no bot-click filtering, no advanced funnel insights

Only 15-23 email templates (vs Mailchimp's 260+ or Omnisend's 250+). Premium templates cost $19-$39 each from the marketplace. Email builder described as 'clunky'

Full Kit (ConvertKit) review →

AWeber

Customer support is consistently rated 4.5/5 on Capterra — 24/7 live chat and phone support (8AM-8PM EST). Phone support is rare in this space and really valuable for non-technical users

Smart Designer auto-generates branded email templates from your website URL — enter your domain and it pulls your colours, fonts, and logo. Clever and really time-saving for small businesses

Web push notifications built in — send browser notifications to re-engage visitors. Most email marketing competitors don't offer this at all

December 2024 price hike eliminated ALL grandfathered pricing and hit users with 50-150% increases. Real examples: users paying $29/month saw bills jump to $70+. One user with fewer than 1,000 subscribers went from legacy rate to $55/month overnight

Trustpilot rating of 2.5/5 with 33% one-star reviews — dominated by the price hike backlash and reports of list deletions in January 2025 shortly after the increase

Deliverability is mediocre — EmailToolTester ranked it 11th of 15 platforms at 83.1%. The claim of 'great deliverability' is outdated. MailerLite (94.41%) and ActiveCampaign (94.2%) significantly outperform it

Full AWeber review →

The Bottom Line

Choose Kit (ConvertKit) if: Solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. It wins 2 of 6 categories in our scoring.

Choose AWeber if: Non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages. It offers better value for its specific use case.

Price comparison: AWeber starts at $15/mo (free plan available) vs Kit (ConvertKit) at $33/mo (free plan available).

Who Should Pick Which?

Pick Kit (ConvertKit) if…

You need a tool best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation
Best free plan in the industry — 10,000 subscribers with unlimited broadcasts, landing pages, and forms. No other major platform comes close
Creator Network for mutual cross-promotion is truly unique — no other email platform offers built-in list growth through creator recommendations

Try Kit

Pick AWeber if…

You need a tool best for non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages
Customer support is consistently rated 4.5/5 on Capterra — 24/7 live chat and phone support (8AM-8PM EST). Phone support is rare in this space and really valuable for non-technical users
Smart Designer auto-generates branded email templates from your website URL — enter your domain and it pulls your colours, fonts, and logo. Clever and really time-saving for small businesses

Try AWeber

Related Comparisons

Mailchimp vs Kit (ConvertKit)

Mailchimp vs AWeber

ActiveCampaign vs Kit (ConvertKit)

ActiveCampaign vs AWeber

Looking for more options?

See our full ranking: Best Email Marketing Tools for Beginners

Read Full Reviews

Kit (ConvertKit)

AWeber

Frequently Asked Questions

Is Kit (ConvertKit) or AWeber better?

Kit (ConvertKit) scores higher overall (7.2/10 vs 6.2/10). Kit (ConvertKit) is best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. AWeber is better if you need non-technical beginners who value phone support and simplicity above all else, and digital product sellers who want built-in payment processing on landing pages.

Which is cheaper, Kit (ConvertKit) or AWeber?

AWeber is cheaper, starting at $15/mo with a free plan. Kit (ConvertKit) starts at $33/mo (also has a free plan).

What is Kit (ConvertKit) best for?

Kit (ConvertKit) is best for solo creators, bloggers, and podcasters who value simplicity and built-in monetisation. It scores highest in automation, ease of use.

How we compared these tools

We research every tool using real user reviews from Reddit, G2, Capterra, and Trustpilot — then verify current pricing and cross-reference independent deliverability data. No paid placements, no sponsored rankings.

Read our full methodologyLast updated: March 2026

Transparency note: We earn affiliate commissions from some tools on this page. This never influences our scores. Our methodology